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Enquirer Consulting Group / Prepared for Root
August 2026

A consumer brand,
and a channel behind it.

Built to go with yesterday's note, so the next conversation starts from something concrete.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Most policies still reach the customer through somebody else.

01
In US personal lines, a large share of business arrives through an intermediary: an independent agency, a dealership, a lender, or a platform at the point of sale.
02
The independent agency market is deeply fragmented. Roughly 35,000 to 40,000 agencies nationally, most of them with fewer than ten staff, each appointed carrier by carrier.
03
Embedded and affinity partners are signed one at a time, and the candidate list is always longer than a partnerships team can work by hand.
04
In this market first contact usually happens at a conference, through an aggregator, or through somebody who already worked at the other company.
05
None of that is a product problem. It is a contact problem, and contact is a mechanical job.
A brand people recognize shortens the first ten seconds. It does not decide who hears from you this quarter.
Prepared for Root
Where this goes

From a channel that grows by relationship to one that grows on a schedule.

Today
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At most carriers in this category, partner and agency recruitment runs on conferences, referrals and inbound interest.
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The addressable market is understood in the abstract and rarely held as a named, current list of the people who sign.
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Outreach competes for the attention of the same small team that is closing and servicing the partners already signed.
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When someone moves firm, the relationship moves with them and nothing in the system notices.
In the first weeks and months
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A named list of agencies, dealer groups, lenders and platform partners, built to your definition of a fit and kept current.
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Every message written for one named person, going out on a schedule you can see.
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Positive replies handed to your team warm, with the person and a way to reach them.
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A dashboard that shows what was sent, what came back, and what is worth a call this week.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Root

Three things we would stand up.

The named channel list

Independent agencies, dealer groups, lenders and platform partners across the states you write in, held as people rather than as company names, and refreshed as those people move.

Messages written one at a time

Research led outreach that reads like a person wrote it for that recipient, because effectively one did. No templates, and nothing that reads like a mass send.

A handover you can run

The playbook, the tooling, the dashboards and a trained operator. At the end of the engagement the channel machine belongs to Root.

One contractor, one point of contact, and no stack of tools or freelancers to manage.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list of agencies, dealer groups, lenders and platform partners, and keep it current as people move.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a carrier with a consumer brand

The brand does the arguing. The engine does the finding.

01

Recognition is already there

A known consumer name gets the first reply read. What it cannot do is decide which few thousand intermediaries hear from you, or in what order.

02

A fragmented market suits a machine

Tens of thousands of small firms, each appointed individually, is exactly the shape of market that rewards volume with real personalization and punishes a purely relationship led approach.

03

You keep it

A fixed four month build, run in market against targets agreed up front, then handed over. No permanent agency sitting on top of your channel.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Matthew, 20 minutes, at a time that works for you.
  2. Matthew brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew   /   matthew@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Root.